HeartMath Institute Website Cookie Policy

Effective Date: January 1, 2020
Last Updated: December 12, 2022

HeartMath Institute ("us", "we", or "our") operates this website, heartmath.org ("Site").

What Are Cookies?

Cookies are small text files that are stored in your web browser that allows HeartMath Institute or a third-party to recognize you.

We use cookies and other tracking technologies to improve your browsing experience on our Site, to show you personalized content and targeted ads, to analyze Site traffic and to understand where our visitors are coming from. Our Site may also offer e-mail or newsletter subscription services and cookies may be used to remember your opt-in status to permit access to authorized Site resources or to receive future communications or notifications based on your consent.

Our Site uses both session cookies and persistent cookies.
- A session cookie is used to remember your preferences during a particular visit to our Site. These cookies expire after a short time or when you close your web browser after using our Site. We use these cookies to identify you during a single browsing session.
- A persistent cookie will remain on your devices for a set period of time, specified in the cookie. We use these cookies to remember your preferences over a longer period of time for your convenience. For example, a persistent cookie would remember if you filled out a form to prevent multiple form or notification prompts on your next visit.
Cookies We Set

In order to provide you with a personalized experience while visiting our Site, cookies may be used to remember your user status and preferences:
1. - Necessary Cookies
  - Essential for the Site to function correctly. This type of cookie does not collect any personally identifiable information about you and does not track your browsing habits.
2. - Functionality Cookies
  - Used to enhance the performance and user experience of the Site. This type of cookie remembers your preferences and provides requested services on the Site.
3. - Statistical Cookies
  - Used to track visitor browsing behavior over a certain period. Data collected by this type of cookie is for statistical purposes only, such as analyzing and reporting visitor interactions with the Site.
4. - Marketing Cookies
  - Used to track visitor activity for future marketing purposes. Personal identifiable information collected by this type of cookie is optional and supplied with the visitor’s consent during an opt-in process, such as a form submission.
5. - Social Cookies
  - Set by third-party social media services. This type of cookie tracks visitor activity for statistical purposes, and provides features such as liking and sharing our content on social media platforms, or embedding social media content on the Site.
Third-Party Cookies

Third-party companies, such as analytics companies and ad networks, generally use cookies to collect user information on an anonymous basis. They may use that information to build a profile of your activities on our Site and other websites that you’ve visited.
1. - Functionality Cookies
  - Functionality cookies are used to enhance the performance and user experience of the Site. This type of cookie remembers your preferences and provides requested services on the Site.
2. - BootstrapCDN
  - A public content delivery network that enables users to load CSS, JavaScript, font, and image files remotely from its servers.
  - Category: functional
  - Data Usage: Analytics, download stats per project.
  - Data Policy: Privacy Policy
3. - Elfsight
  - A software as a service (SaaS) services platform that provides customizable website widgets to increase visitor engagement.
  - Category: functional
  - Data Usage: Analytics, widget usage and view count tracking.
  - Data Policy: Privacy Policy
  - Data Opt-Out: Elfsight
4. - Google Fonts
  - A library of open-source font families, icons, and APIs for convenient use via CSS and Android.
  - Category: functional
  - Data Usage: Analytics, download stats per project.
  - Data Policy: Privacy Policy
5. - Google Tag Manager
  - A tag management system that uses cookies and other data collection technologies to track anonymous user behavior and activities throughout the Site to report website trends.
  - Category: functional
  - Data Usage: Analytics, tag activity, system stability and performance diagnostics.
  - Data Policy: Privacy Policy
1. - Statistical Cookies
  - Statistical cookies are used to track visitor browsing behavior over a certain period. Data collected by this type of cookie is for statistical purposes only, such as analyzing and reporting visitor interactions with the Site.
2. - Crazy Egg
  - An online tool that monitors individual website pages and provides a breakdown of how visitors interacted with each page.
  - Category: statistical
  - Data Usage: Analytics, track new and returning visitors.
  - Data Policy: Privacy Policy
  - Data Opt-Out: CrazyEgg
3. - Google Analytics
  - A web analytics service that uses cookies and other data collection technologies to collect anonymous information about your use of the Site and services in order to report website trends.
  - Category: statistical
  - Data Usage: Analytics, advertising, compliance, product and service improvement, sync unique identifiers across multiple devices.
  - Data Policy: Privacy Policy
  - Data Opt-Out: Google Analytics (Browser Add-on)
4. - LinkedIn Insight Tag
  - A web analytics service that measures performance with real-time data to learn which campaigns and ads are most effective, including campaign reporting, retargeting, and deeper insights about visitors.
  - Category: statistical
  - Data Usage: Analytics, event and user conversion tracking.
  - Data Policy: Privacy Policy
5. - Meta Pixel
  - An analytics tool to help better understand the effectiveness of online advertising campaigns and the actions or events performed on ads and pages to help improve ad targeting based on user behavior.
  - Category: statistical
  - Data Usage: Analytics, advertising, compliance, personalization.
  - Data Policy: Privacy Policy
  - Data Opt-Out:
1. - Marketing Cookies
  - Marketing cookies are used to track visitor activity for future marketing purposes. Personal identifiable information collected by this type of cookie is optional and supplied with the visitor’s consent during an opt-in process, such as a form submission.
2. - Pardot
  - A software as a service (SaaS) marketing automation platform offered by SalesForce that automates common marketing tasks such as tracking user behaviors and activities throughout the Site and building performance reports.
  - Category: marketing
  - Data Usage: Analytics, customized preferences, event and form submission tracking.
  - Data Policy: Privacy Policy
1. - Social Cookies
  - Social cookies are set by third-party social media services. This type of cookie tracks visitor activity for statistical purposes, and provides features such as liking and sharing our content on social media platforms, or embedding social media content on the Site.
2. - AddThis
  - A content-sharing service offered by Oracle Corporation that provides tools to share content across the social web, and provides publishers with increased traffic and in-depth analytics.
  - Category: social
  - Data Usage: Analytics, compliance, sync unique identifiers across multiple devices.
  - Data Policy: Privacy Policy
  - Data Opt-Out:
3. - Bazaarvoice
  - A software as a service (SaaS) platform that allows brands and retailers to collect and display various types of user-generated content (UGC) on e-commerce websites, including product ratings and reviews, questions and answers, visual and social content, insights, and social commerce.
  - Category: social
  - Data Usage: Analytics, advertising, compliance, personalization.
  - Data Policy: Privacy Policy
  - Data Opt-Out: Bazaarvoice Network
4. - Disqus
  - A comment service for websites and online communities that provides features such as social networking and integration, user profiles, spam and moderation tools, and analytics.
  - Category: social
  - Data Usage: Analytics, advertising, compliance, personalization.
  - Data Policy: Privacy Policy
  - Data Opt-Out: Disqus
5. - Vimeo
  - A software as a service (SaaS) video hosting, sharing, and services platform provider that focuses on the delivery of high-definition video across a range of devices.
  - Category: social
  - Data Usage: Analytics, advertising, compliance, personalization, event tracking.
  - Data Policy: Privacy Policy
6. - YouTube
  - An online video-sharing and social media platform offered by Google that allows users to view, share and publish content, as well as interact with videos through comments and likes.
  - Category: social
  - Data Usage: Analytics, advertising, compliance, personalization, event tracking.
  - Data Policy: Privacy Policy
  - Data Opt-Out: YouTube (Personalized Ads)
Cookie Options

If you don’t like the idea of cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. If you do not accept cookies, Site functionality and accessibility may be limited. To learn more about how to do this, visit the help pages of your current web browser.

You can also use an industry resource in your region that provides cookie choices, such as the tools provided by the Network Advertising Initiative, Digital Advertising Alliance (DAA) and European Interactive Digital Advertising Alliance (EDAA). Additionally, there are some plug-ins and apps that help manage cookies.
More Information

For more information regarding your privacy and the terms and conditions that apply to you while visiting our Site:
- Terms of Use
- Privacy Policy
If you have any questions about this policy, please contact us.

HeartMath Institute Website Cookie Policy

What Are Cookies?

Cookies We Set

Third-Party Cookies

Cookie Options

More Information